5 reasons why every company or business needs a website - Online Branding & Marketing Agency
Mace Digital MediaMace Digital Media
+254 702 233 453
Nakuru City, Kenya
Mace Digital MediaMace Digital Media

Do you have a business or company without a website?
In a way, we understand the reasons why you might be reluctant to build a website for your business or company:

“I’m not a tech savvy”
“They’re too expensive”
“I don’t have time”

«On some platforms they are free»
«I have enough businesses and I don’t need them»

The reality is that it is not necessary to have technical knowledge when hiring a professional agency like Mace Digital Media, getting a personalized website for your business or company can be cheap and easy, and to make it even simpler for you – not having a site web is costing you time and money.

It is important that you know this…. 81% of people research a business or service on the Internet before making a purchase decision. That’s 25.92 million people looking for businesses online. Yet 46% of business and company owners listed “My business currently doesn’t need one” as their # 1 reason for not having a website. But as you can see, this is definitely false. Your presence on the internet is essential to be able to aspire to have more clients and prospects.

Still not sure if your business needs a website? Keep reading….

1. Having a website will attract new customers to your business and make you earn more money.

Because this statistic is so important, we mention it again: 81% of people research a business or service online before making a purchase decision . If you do not have a website, there is no great opportunity to capture a part of this market, who lives online or who prefers to hire someone who can see on the internet.

Your website can be available 24/7/365 even when you are away. A website acts as your “always on” virtual salesperson during and outside of office hours. Even with the new artificial intelligence applications, a chatbot can be integrated as a mechanism that, in addition, is talking to your visitors whenever they enter your website.

Websites help you convert more of your existing referrals, because most people still do their own research and benchmark against competitors.

2. Having a website will save you time.

Whether you’re exchanging emails, taking calls, or submitting proposals, communicating with potential clients takes time. Your website can save you that time by providing answers to common customer questions and queries. What does this mean for you? You can spend your time doing more important things, where you generate more value.

3. Add instant credibility to your business simply by having a website.

56% of people stated that they would not trust a business or company that does not have a website. Having a good website instantly increases your credibility as a legitimate business.

First impressions count, and websites allow you to make a very strong impression with a well-designed introduction to your business.

A website can help show your experience and better position your business. A website can be your number one tool to stand out from the crowd.

4. Position yourself and keep control of your brand.

A website acts as a platform for your messaging and shapes the online perception of your business in a way that your social media channels cannot provide.

The platform allows you to position yourself in the market to obtain the exact type of clients you are looking for.

Many business owners have been reviewed online, sometimes unknowingly. How does this affect you? The 79% of users who read online reviews, believe them . Fight that negativity by posting your own positive testimonials.

5. It is not as difficult or expensive as you think.

You don’t need technical knowledge to get a website. At Mace Digital Media we will be able to develop a website that makes the editing process fast and efficient for you.

It can be very profitable. Websites offer a better return on investment than any other form of advertising. If you are planning to market your business, a website should be your first priority.

Over time, the relatively low investment of getting a website will pay dividends in attracting new customers and building your brand. Plus, it’s a legitimate business expense and tax write-off.

“If your business is not on the internet, then your internet is out of business.” – Bill Gates

Long story short … You need a website, and it’s easier than ever to get one.
So again, while we believe that not everyone needs one, we’ve shown you why every business and company should have a website. There is a very small and cheap barrier to entry, and there is a great opportunity to help grow your business.

If you’re going to do one thing today to help your business be more successful, it’s make getting a website your top priority.

It’s easy to be a better business. Get a website.

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