Whoever said “You never have a second chance to make a great first impression,” makes a valid point. You only get one opportunity to have your first interaction with another person … and the last thing you want is for that first interaction to be a bad one. After all, humans are known to remember negative experiences more vividly than positive ones.

Great first impressions matter when meeting someone, going to a new place, and even visiting a website.

In a world where virtually every business has a website, creating a positive first impression when your target audience members click on your site via the search engine results page (SERP) is critical. That’s because your landing page is your site’s “destination page”, or the first page that visitors land on when they open your site.

Also, to really put the pressure on, you only have about 7 seconds to make that great first impression with your website before the average visitor decides whether or not they’re going to stay or bounce elsewhere.

So, how do you ensure that first interaction your target audience has with your website is positive?

The answer: Great landing page design.

Landing Page Design

Landing page design is the process of creating an enticing site page for your target audience and website visitors. It should encourage them to convert from leads into subscribers or customers. Effective landing page design is on-brand, includes your product or service and company information, and incorporates relevant offers and calls-to-action (CTAs).

Responsive Design

You may have also heard about responsive design, or responsive web design, before.

A web page with responsive design automatically appears an optimized form on any device. This means a responsive web page or site reformats itself as needed to fit any screen or device you’re viewing it on (i.e. desktop, laptop, tablet, or smartphone).

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Since so many more people search the Internet from different devices and locations, responsive design is necessary to ensure visitors and customers have a pleasant experience on your site. Although it’s recommended that your entire website is responsive, it’s critical to at least have responsive landing page design — again, this is the first page every visitor interacts with and sees when they open your website, so outstanding user experience (UX) is crucial.

Web pages without responsive design can make for a frustrating experience for visitors — they’ll be dealing with images and text that don’t fit their screen. This can potentially cause visitors to abandon your site completely or even visit a competitor’s site instead.

Note: Depending on the landing page design software you choose to work with (we’ll cover some options shortly), responsive design might be an automatic feature for you. In this case, you won’t have to worry about responsive design — when you design your landing page, it’ll already be responsive.

In addition to having a responsive design, there are many other aspects of creating and designing a landing page that impact your ability to convert visitors into customers and enhance UX. So, let’s review some of the most common and important steps for you to take into consideration while designing your landing page.

Article Written by Kristen Baker

What is social media marketing?

Marketing designers work with company owners, directors, managers or marketing professionals to create assets for marketing strategies. They might work alone or as part of an in-house or creative team. Designers can specialize in a specific type of media (vehicle wraps or magazine ads, for example) or create a broad assortment of collateral for print, digital, and beyond. While traditionally print-centered, this type of design has grown to include more digital assets, especially for use in content marketing and digital advertising.

Examples of marketing graphic design

• Postcards and flyers
• Magazine and newspaper ads
• Posters, banners and billboards
• Infographics
• Brochures (print and digital)
• Vehicle wraps
• Signage and trade show displays
• Email marketing templates
• PowerPoint presentations
• Menus
• Social media ads, banners and graphics
• Banner and retargeting ads
• Images for websites and blogs

Email isn’t dead. It’s one of the few marketing channels we can use to build an authentic connection with the humans that keep our businesses alive.

Email marketing isn’t spam. It’s not a personal note from an old colleague either. It’s something in between. Your customers don’t give their information lightly, and — if used right — email marketing can be both a relationship-building and profit-building tool.

You should use email to build upon an existing relationship with your subscribers and leads by providing relevant, valuable information that will help them take action on their goals.

That’s right, email marketing isn’t just about you, or your company. It’s about your customers.

If you keep this golden rule in mind, your subscribers will not only read your emails, but they will look forward to hearing from you every time.

Unless you have the (wo)manpower, free time, and capital to individually build a personal relationship with each one of your prospects and customers, email should be your best marketing friend.

How does email marketing work?